TRANSFORMATION OF THE COMPETITIVE ENVIRONMENT OF THE RUSSIAN FEDERATION'S SERVICES SECTOR IN THE CONTEXT OF SANCTION PRESSURE AND IMPORT SUBSTITUTION POLICIES
конкурентная среда,
конкурентоспособность предприятий,
конкурентные преимущества,
предприятия сферы услуг,
розничная торговля,
экономика Российской Федерации,
санкционное давление,
политика импортозамещения,
предпринимательская уверенность,
рискоустойчивость,
адаптивное стратегическое развитие
Abstract
The article is devoted to identifying key factors of influence and mechanisms of transformation of the competitive environment in the services sector of the Russian Federation. The article examines retrospective industry trends in the development of the competitive environment in the context of increasing sanctions pressure, and assesses the innovative potential of the Russian economy in the context of these trends. The current economic situation in the services sector of the Russian Federation is analyzed, with a focus on the retail segment. The key factors that have a limiting effect on the activities of service enterprises have been identified and characterized. The article focuses on the importance of service enterprises adapting to economic transformations that are associated with technological backwardness, increased competition, and the need to intensify innovation activities. The article proposes an integrated approach to developing an adaptive competitive strategy for service enterprises, which aims to consistently eliminate identified barriers, purposefully strengthen internal competitive advantages, and effectively manage emerging risks.
