Scientific and Methodological Approach to Controlling the Innovation Transformation of Retail Business Models

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Keywords:

инновационная трансформация, бизнес-модель предприятия, контроль результатов процесса, инновативность, инновационность, инновационная восприимчивость, инновационная способность, инновационная диспозиция, инновационная культура, инновационная ёмкость, инновационное пространство

Abstract

The article focuses on developing a new scientific and methodological approach to controlling the results of the innovation transformation of business models. It examines scientific approaches to defining "innovation transformation results," identifies key aspects influencing this process, and justifies the need for a comprehensive approach to managing innovation results. An original methodology for assessing and controlling the innovation transformation of a business model is proposed, integrating qualitative and quantitative indicators, technological and managerial factors, and external conditions shaping the innovation transformation result. Attention is focused on the importance of managerial competence and internal culture of innovation, contributing to the successful innovation transformation of business models. A system of indicators is proposed for assessing the control of the innovation transformation of a business model, including three cycles of the innovation process: readiness for transformation, the process of integrating innovations, and the final results, expressed in increased efficiency, competitiveness, and financial stability of the enterprise.

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Published

2025-06-15

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